Much like everything else – everything changes. It used to be the best forms of advertising were the radio, television and the phone books. Those days are long gone, and now digital marketing is by far the best place to be spending your advertising dollars for your real estate business.
There are so many ways to use digital marketing to help grow your real estate business. Which method will work best for you may be a toss up, but the important thing is to just do it, and get your name and your brand out there for people to recognize.
When the internet first came along all you had to be concerned with was a website. Now you have FaceBook, Twitter, SnapChat, LinkedIn, YouTube, Vimeo, Instagram and a lot of others.
The most important thing to have is a website. If you don’t already have one, you need to get with the times! This is the base point for all of your digital advertising and for people to find out the most about you and your business.
Next we would suggest using a FaceBook company page. A company page is different from your personal page. With your personal page you are connecting with all of your friends and family and sharing what is happening with your personal life. With a company page, it’s just that, a page about your business and how you can help someone solve their problems or be of service to other people or businesses.
Twitter is another great platform that you should consider using. Again, you want to have a company profile and would not suggest that you use your personal profile. With twitter you are limited to a 140 characters in your tweets, but that is plenty to get your message across if you word it properly.
Another platform that we see taking off is YouTube. YouTube is the second largest search platform behind Google itself. To us we see that video is the future of the internet, especially when it comes to marketing. Today’s busy people that are overwhelmed with their jobs and taking care of their family would rather WATCH the internet than read it. It just makes sense to be using this platform before your competition does. We have also seen where people don’t like to be on camera and make what are known as “white board” drawings to convey their marketing message. These type videos are wildly popular right now because they are so engaging with all of their cute little animated characters.
Of course, there are a lot of other social media platforms out there, but the previous 3 are probably the most widely recognized and used.
An important point to remember with all of your social media profiles for your business is to make sure and link back to your website when making posts. This brings us to another point about all of your digital marketing properties, and that is SEO.
SEO stands for search engine optimization. It is the process of optimizing all of your website and social media properties to get found easier in the search engines.
When you create all of your social media properties it is very important to fill out the descriptions and about pages in full. Describe your business and how you can help people solve their problems with your business services. This helps the search engines as well as the different platforms understand your business better and list it properly when people are searching for your services.
Once you have all of your properties created, the most important thing to remember is to be active on the sites, otherwise they won’t give you the results that you are expecting. With social media, the keyword is in the name – social. You need to interact with people on a regular basis to obtain more followers and potential clients.
One thing you can do is find different platforms that can post automatically for you across all of your platforms on a regular basis. One place that works well is Hootsuite. You can log in to your account on Sunday or first thing Monday morning and schedule a bunch of posts to go out on a schedule during the week. You will still want to check on your accounts every couple of days so that you can answer and respond to any people that are reaching out to you.
Digital marketing isn’t going anywhere anytime soon. If you are relying on the old forms of advertising to grow your business, then your business is probably going to die a slow and painful death. For the sake of your business’s future you need to start making use of digital marketing to grow and expand.
Posted in Real Estate Marketing